International Journal of Applied Business and Economic Research

A STUDY ON CONSUMER PERCEPTION ON STORE CHOICE OF BRANDED GROCERY SUPERMARKET

Author :- S. Catherine and R. Magesh

SOCIAL MEDIA MARKETING – A TOOL FOR SUCCESSFUL RELATIONSHIP MANAGEMENT IN SERVICE INDUSTRIES

Author :- A. Chemmalar

BUSINESS ANALYTICS – ENABLING TOOL FOR MICRO, SMALL & MEDIUM ENTERPRISES

Author :- V. Hariharan and N. Thangavel

PERFORMANCE OF SELECTED INDIAN STOCK RETURNS – A COMPARATIVE STUDY

Author :- P. Jebah Shanthi and G. Bhuvaneshwari

THE CUSTOMER RELATIONSHIP MANAGEMENT - PAST AND FUTURE PERSPECTIVE OF INDIAN CUSTOMER’S IN MODERN BANKING SECTOR

Author :- John Paul M. and Muthumani S.

TECHNOLOGY READINESS AND ACCEPTANCE IN HIGHER EDUCATION FOR TECHNOLOGY ENABLED TEACHING-LEARNING PROCESS – A CONCEPTUAL FRAMEWORK

Author :- Kavitha T. C. and D Ashok

A STUDY ON THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO SBI IN COIMBATORE DISTRICT USING STRUCTURAL EQUATION MODEL

Author :- R. Gokilavani and M. Durgarani

RISK MANAGEMENT IN THE CONSTRUCTION PROJECTS FROM THE CONCEPTUAL DESIGN AND LIFE CYCLE PERSPECTIVEQ

Author :- M. Manikandan and N. Thangavel

INVESTORS PERCEPTION ON MUTUAL FUNDS (With reference to HDFC Mutual Funds, Chennai)

Author :- M. Regeena Jeppiaar and N. Thangavel

EMPLOYEES PERCEPTION ON WORK CULTURE FOR SHRI EASWAR GRANITES

Author :- V. Revathi and G. Bhuvaneshwari

THREAT ALTERNATIVE WHICH MIGHT IMPEDE THE GROWTH OF FILMED ENTERTAINMENT AND THE MULTIPLEX INDUSTRY

Author :- Senthil Kumar A. B. and M. Valliappan

STUDY TO EVALUATE THE EFFECTIVENESS OF PROMOTIONAL METHODS USED BY MEDICAL REPRESENTATIVES IN DOCTOR’S CHAMBER

Author :- K. Shankar and N. Thangavel

DYNAMIC ROLE OF COMPANY STANDARDS FOR EXECUTING PROJECTS IN PETROCHEMICAL INDUSTRIES

Author :- N. Thangavel and S. Yogananth

AN INVESTIGATION OF MEDIA MARKETING ON ONLINE CONSUMER BEHAVIOUR

Author :- A. Vanmathi and N. Thangavel

DESTINATION BRANDING & SOCIAL MEDIA: DEVELOPING THEORETICAL PROPOSITIONS FOR THE STATE OF JAMMU & KASHMIR

Author :- Insha Amin, Anish Yousaf and Anil Gupta

A STUDY OF RELATIONSHIP BETWEEN EMPLOYEE EMPOWERMENT, AFFECTIVE, NORMATIVE AND CONTINUANCE COMMITMENT IN HOTEL INDUSTRY

Author :- Mridula Mishra, Kanika Garg and Micky Aggarwal

FOREIGN DIRECT INVESTMENTS, GLOBAL COMPETITIVENESS AND TOURISM IN INDIA

Author :- Ripudaman Singh and Pavitar Parkash Singh

ERA OF APPLICATIONS AND WEBSITES: EFFECT OF INFORMATION TECHNOLOGY ON SATISFACTION AND LOYALTY OF CUSTOMERS IN HOTEL INDUSTRY

Author :- Ishaq Ahmad Dar, Mahesh Chandra Joshi and Neelam Bali

ANALYSIS OF STOCK MARKET CALENDAR ANOMALIES IN HOSPITALITY INDUSTRY

Author :- Tajinder Jassal and Babli Dhiman

ONLINE AND OFFLINE HOTEL RATINGS: A CASE STUDY OF INDIAN HOTELS

Author :- Tahir Sufi and Satinderpal Singh

CO-RELATION BETWEEN FOOD AND BEVERAGE SERVICE PRACTICES AND ORGANIZATION’S PERFORMANCE-A STUDY OF HOTELS IN HIMACHAL PRADESH

Author :- Bharat Kapoor

PEACE THROUGH TOURISM: A TOOL FOR SUSTAINABLE TRANSFORMATION

Author :- Mokhlesur Rahman

AIRBNB DISRUPTIVE BUSINESS MODEL INNOVATION: ASSESSING THE IMPACT ON HOTEL INDUSTRY

Author :- Makhmoor Bashir and Rajesh Verma

CAUSALITY RELATIONSHIP BETWEEN GDP, FDI, TOURISM: EMPIRICAL EVIDENCE FROM INDIA

Author :- Harwinder Kaur and Vishal Sarin

DOES HIGHER LEVEL OF TOURISM ACTIVITIES LEAD TO HIGHER LEVEL OF ECONOMIC DEVELOPMENT? EVIDENCE FROM ASIAN COUNTRIES

Author :- Sabyasachi Tripathi and Madhur Bhatia

IMPACT OF LOCAL COMMUNITY QUALITY-OF-LIFE (QOF) ON SUSTAINABLE DEVELOPMENT OF PILGRIMAGE DESTINATIONS: MEDIATING ROLE OF DESTINATION IMAGE

Author :- Hardeep Chahal and Asha Devi

TOURISM AND ECONOMIC DEVELOPMENT IN INDIA: A CAUSALITY ANALYSIS

Author :- Gurpreet Singh and Shamika Kumar